Wikipedia describes it as "one of several ways of doing social science research. Other ways include experiments, surveys, multiple histories, and analysis of archival information."
For MMS students, Case study is studying success and failure stories from various fields of life. And no field is left unused or unstudied in Management education.
In schools and junior colleges, we used to distinguish sports from studies. There never used to be a relation between the two. But here, sports form very important topic for case studies. And same is with entertainment. The entertainment sector forms a very important topics for case study. May it be latest movies, successful stage shows, some award functions or life of a legend from the industry. They all form great study material.
And its not only about entertainment and sports. Everything from sex to lifestyle, from roads to railways, from global warming to latest pub in the city.. Nothing is left untouched..
So what are the criteria we consider for selecting a case study? One line answer will be: Something which is different than the flow, which is super hit or super flop and which provides some large scope of study.
Friday, September 28, 2007
Case Study
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